Instagram Brand Manual

Presentation

Alerts

A centered modal carrying one title, one line of body copy, and one or two actions — the lightbox's zoom-settle entrance applied to a decision instead of media.

Partially evidencedPresentation

Findings

What's actually in /ig

  • --modal-backdrop-default:rgba(0,0,0,.65) and --modal-border-radius:12px are real, general-purpose modal tokens. Alert-specific destructive treatment derives from the existing --ig-error action colour rather than a separate alert border or icon treatment.

Rationale

Why this component exists

Alerts interrupt, and the system's only interrupt-grade entrance is the lightbox's combined opacity+scale zoom-settle (Ease Confident) — sheets slide up for contextual tasks, alerts zoom in for decisions. The destructive action borrows --ig-error directly rather than introducing a new red, keeping every destructive surface in the system the same colour.

Usage

When to use it

Use when

A decision or failure must block the current flow until acknowledged — deleting a post, confirming a sign-out.

Avoid when

The message is informational and non-blocking (use a toast-equivalent inline message) or the content needs more than two lines of body copy (use a Panel).

Anatomy

Anatomy

  1. 01

    Backdrop (rgba(0,0,0,.65))

  2. 02

    Centered surface (12px radius)

  3. 03

    Title

  4. 04

    Body copy (1–2 lines)

  5. 05

    Action row (1–2 buttons)

Specification

Spacing, colour, type, and motion

Surface radius
var(--modal-border-radius) — 12px
Backdrop
rgba(0,0,0,.65) — var(--modal-backdrop-default)
Entrance
opacity 0→1, scale .96→1, Ease Confident — see Motion
Destructive action
rgb(var(--ig-error)) text on a transparent or tertiary button
Body type
system-14, rgb(var(--ig-secondary-text))

States

States

Interaction states for Alerts
StateBehaviour
EnteringBackdrop fades in; surface scales from .96 to 1 over Ease Confident.
OpenFocus trapped inside the surface; backdrop dismisses on outside press unless destructive.
DismissedReverse of entrance, shortened to match the system's faster exit convention.

Examples

Real interface compositions

Destructive decision

Delete post confirmation

A centered surface asks 'Delete this post?' with one supporting sentence and Cancel/Delete actions; Delete uses the system error colour while focus stays trapped until a choice is made.

--modal-backdrop-default, 12px modal radius, --ig-error action, alertdialog semantics

Guidance

Usage guidance

  • Build alerts on the same modal tokens as everything else — the alert distinction comes from content and action semantics, not a separate visual shell.

Accessibility

Accessibility

  • Use role="alertdialog" with the title as the accessible name, and trap focus for the duration the alert is open.
  • Never make outside-press dismiss the only way to close a destructive alert — always pair it with an explicit Cancel action.

Do / Don't

Do / Don't

Do

  • Reuse --modal-border-radius and --modal-backdrop-default rather than inventing alert-specific tokens.

Don’t

  • Add a bespoke alert colour treatment that isn't backed by --ig-error or --ig-success.

See also

Covered in more depth elsewhere