Instagram Brand Manual

Layout And Organization

Column Views

Two adjacent panes that collapse to one on mobile — Instagram's own split-screen template, not a generic multi-pane browser.

Documented in /igLayout And Organization

Findings

What's actually in /ig

  • The about-page's split-screen sections use near-50/50 or an asymmetric 5:9 column split, collapsing to a single stacked column below ~650–768px — fully documented on Layout & Grid.

Usage

When to use it

Use when

Use for desktop layouts needing persistent source + detail panes, such as a DM thread list beside an open thread or a settings category beside its detail view.

Avoid when

Avoid on narrow screens or for unrelated content blocks; collapse to one column when the second pane would compete with the primary task.

Anatomy

Anatomy

  1. 01

    Column A

  2. 02

    Column B

  3. 03

    Collapse breakpoint

Specification

Spacing, colour, type, and motion

Pane widths
Use --ig-grid-unit multiples, including the documented 50/50 and 5:9 split patterns
Divider
1px solid rgb(var(--ig-separator)) between persistent panes
Breakpoint
Collapse around the documented ~650–768px range
Desktop layout
Adjacent panes preserve independent content hierarchy
Mobile layout
One pane at a time or stacked single-column flow

States

States

Interaction states for Column Views
StateBehaviour
CollapsedOnly one column is visible; the secondary pane stacks below or becomes a navigated detail view.
SplitTwo panes sit side by side using the documented grid split.
Active paneThe focused pane can raise its separator or z-index so the active edge remains visually clear.

Examples

Real interface compositions

Brand page

Creator education split

A full-bleed chapter pairs a typography statement with a portrait mosaic; at mobile widths the image stack follows the copy in one column instead of squeezing both panes.

50/50 or 5:9 columns, 14-unit grid, 100vh rhythm, 650–768px collapse

Guidance

Usage guidance

  • Use the documented 50/50 or 5:9 ratio rather than inventing a third split — both are clean multiples of the 14-unit grid.

Do / Don't

Do / Don't

Do

  • Collapse to a single stacked column at the same ~650–768px range used everywhere else in /ig.

Don’t

  • Keep both columns side-by-side below the documented breakpoint — no instance in /ig does this.

See also

Covered in more depth elsewhere