Instagram Brand Manual

Presentation

Scroll Views

A surface that owns its own scrollable viewport, with a custom track and gripper instead of the browser default.

Documented in /igPresentation

Findings

What's actually in /ig

  • .uiScrollableArea{height:100%;overflow:hidden;position:relative} plus .uiScrollableAreaWrap{overflow-y:scroll} is the legacy desktop scroll container.
  • .uiScrollableAreaTrack{width:7px} and .uiScrollableAreaGripper{border-radius:7px;transition:width .25s} define a custom-styled scrollbar that widens on hover/drag.
  • Mobile galleries instead hide the native scrollbar entirely (scrollbar-width:none / hidden ::-webkit-scrollbar).

Usage

When to use it

Use when

Use for any surface with content taller than the viewport that needs styled scrolling, including legacy desktop panes, modal bodies, and long result lists.

Avoid when

Avoid on touch-first galleries where the evidenced treatment hides scrollbars entirely and relies on native momentum.

Anatomy

Anatomy

  1. 01

    Scroll container

  2. 02

    Content

  3. 03

    Track (7px)

  4. 04

    Gripper (widens on interaction)

Specification

Spacing, colour, type, and motion

Container
.uiScrollableArea height:100%; overflow:hidden; position:relative
Wrapper
.uiScrollableAreaWrap overflow-y:scroll
Track width
7px
Gripper radius
7px border radius
Gripper transition
width .25s
Mobile
scrollbar-width:none and hidden ::-webkit-scrollbar

States

States

Interaction states for Scroll Views
StateBehaviour
DefaultTrack is hidden or minimal while content scrolls inside its viewport.
HoverPointer hover reveals the custom track and gripper.
DraggingThe gripper widens during drag, following the documented width transition.
TouchScrollbar is hidden entirely and native momentum handles scrolling.

Examples

Real interface compositions

Explore filters

Horizontal filter chip scroller

Photography, Food, Travel, and Reels chips move in a native horizontal scroll view; touch hides the scrollbar, while desktop can expose the legacy custom gripper.

overflow-x auto, mobile hidden scrollbar, width transition gripper on desktop

Guidance

Usage guidance

  • On desktop/legacy surfaces, use a custom 7px track + gripper that widens on hover, not the unstyled native scrollbar.
  • On mobile, hide the scrollbar entirely and rely on touch momentum — don't show a custom gripper on touch.

Do / Don't

Do / Don't

Do

  • Widen the gripper on hover/drag, matching the documented transition:width .25s.

Don’t

  • Show a visible custom scrollbar on a mobile/touch gallery — every mobile instance hides it.