Instagram Brand Manual

Layout And Organization

Collections

A horizontally-scrolling row of repeating items — the about-page's mosaic and card rows, and the production app's hidden-scrollbar carousels.

Documented in /igLayout And Organization

Findings

What's actually in /ig

  • overflow-x: scroll with scrollbar-width: none / a hidden ::-webkit-scrollbar recurs for mobile galleries and card rows in /ig.
  • The about-page mosaic grid is the asymmetric, non-uniform version of a collection — see Imagery.
  • .uiScrollableAreaWrapHorizontal{overflow-x:auto} is the legacy desktop equivalent for horizontally-scrolling containers.

Usage

When to use it

Use when

Use for a uniform grid of media items — profile grid, Explore grid, hashtag feed — where repeated image cells form the primary browsing surface.

Avoid when

Avoid when items have mixed anatomy or variable row heights; those belong in Lists And Tables or a bespoke editorial mosaic.

Anatomy

Anatomy

  1. 01

    Scroll track

  2. 02

    Item

  3. 03

    Hidden scrollbar (mobile) / custom gripper (legacy desktop)

Specification

Spacing, colour, type, and motion

Grid gap
Use spacing scale gaps, typically --space-2 or --space-3
Columns
Column count is driven by layout grid units and available viewport width
Item frame
Each item uses Image Views ratio and object-fit: cover rules
Touch overflow
scrollbar-width: none and hidden ::-webkit-scrollbar for touch galleries
Desktop overflow
.uiScrollableAreaWrapHorizontal{overflow-x:auto} when the collection scrolls horizontally

States

States

Interaction states for Collections
StateBehaviour
LoadingCells render skeleton frames or shimmer while media resolves.
PopulatedThe grid or row is filled with repeated media items using stable gaps and crops.
Empty stateThe surface keeps its grid container but shows concise empty copy or an upload/follow prompt.
RefreshingExisting cells stay in place while new results load, avoiding a full layout reset.

Examples

Real interface compositions

Profile header

Story highlight tray

Circular highlight covers scroll horizontally beneath the bio; touch viewports hide the scrollbar while desktop keeps native horizontal motion rather than pagination dots.

overflow-x: scroll, hidden scrollbar, 8px item gap, avatar circle primitive

Guidance

Usage guidance

  • Default to horizontal scroll with native momentum and a hidden scrollbar on touch — that's the consistent mobile pattern across every gallery-like surface in /ig.
  • Use the legacy desktop fallback when a visible affordance is needed: a custom-styled scrollbar gripper, not pagination dots.

Do / Don't

Do / Don't

Do

  • Hide the scrollbar on touch viewports, matching every mobile gallery in /ig.

Don’t

  • Add dot pagination under a free-scrolling collection — reserve Page Controls for short, manually paged sequences.

See also

Covered in more depth elsewhere