Instagram Brand Manual

Layout And Organization

Lockups

Avatar/icon + title + secondary text bound into one scannable row — the exact anatomy of every search result and identity row in /ig.

Documented in /igLayout And Organization

Findings

What's actually in /ig

  • The search result row pattern (--search-result-height:50px) is structurally a lockup: a leading well, a primary text line, and a secondary/metadata line.
  • Secondary text in lockups consistently uses --ig-secondary-text or --ig-tertiary-text, never --ig-primary-text.

Usage

When to use it

Use when

Use for any identity row: follow list entries, notification actors, search results, story-ring identities, and compact account references.

Avoid when

Avoid when the leading visual is decorative rather than identifying; use Labels or Lists And Tables for plain metadata rows.

Anatomy

Anatomy

  1. 01

    Leading icon/avatar well

  2. 02

    Primary text (name/title)

  3. 03

    Secondary text (metadata)

  4. 04

    Optional trailing action

Specification

Spacing, colour, type, and motion

Avatar
32–40px fixed leading well
Primary label
var(--system-14-font-size), semibold weight
Subtext
var(--system-12-font-size), rgb(var(--ig-secondary-text))
Gap
var(--space-2) between avatar and text stack
Overflow
Primary and secondary lines truncate independently

States

States

Interaction states for Lockups
StateBehaviour
DefaultAvatar or icon, primary label, and secondary text sit in a fixed row.
HoverInteractive lockups receive the row hover overlay while text hierarchy stays unchanged.
PressedThe row applies a pressed overlay while opening the profile or taking the row action.
VerifiedA blue tick appears inline immediately after the primary label without changing row height.

Examples

Real interface compositions

Messaging

DM participant row

A round avatar, bold display name, muted last-message preview, and timestamp stay bound as one scannable row, with the subtitle truncating before the time is displaced.

fixed leading well, system-14 title, --ig-secondary-text subtitle, 50px row logic

Guidance

Usage guidance

  • Keep the leading well a fixed size regardless of content length — search rows don't resize the avatar well for longer names.
  • Truncate the primary line before wrapping; truncate the secondary line independently.

Do / Don't

Do / Don't

Do

  • Use --ig-secondary-text for the subtitle line, matching every identity row found.

Don’t

  • Let a long primary line push the secondary line or trailing action out of the fixed row height.